Apple Watch Purchases to Be Subsidised by US Health Insurer : ndtv

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Apple Watch Purchases to Be Subsidised by US Health Insurer

Apple Watch Purchases to Be Subsidised by US Health Insurer

A major US health insurance company on Monday said it will help buy Apple smartwatches for customers as part of a move to integrate the gadgets into wellness management programs.Aetna announced that, in the coming open enrollment period, it will make Apple Watch buys an option for large employers and individual customers, becoming the first major health care company to subsidize "a significant portion" of the cost of an Apple Watch.Aetna would let people pay off the balances of Apple Watch buys using monthly payroll deduction plans if they wish.


not to mention techspot

Health care provider Aetna might buy you an Apple Watch

Health care provider Aetna might buy you an Apple Watch

Smartwatches, especially higher-end models, are a tough sell as many can't justify parting with several hundred bucks for what more or less amounts to a toy.But, if your health insurance provider was willing to foot some of the cost, would you be interested in giving a smartwatch a shot?That's the proposition that health insurance provider Aetna put on the table Tuesday.


in addition fortune

Apple Watch Buyers Could Get Discount From Health Insurers

Apple Watch Buyers Could Get Discount From Health Insurers

Apple won a big backer from the world of healthcare, insurance giant Aetna, for its fitness-focused smartwatch strategy.In a first, Aetna said it planned to subsidize Apple Watch purchases by its customers to use the device with new apps to promote wellness and manage care and use of medications.Aetna, which provides U.S. health coverage for 23 million people, will start by offering Apple Watches to some of its largest customers beginning this fall.