New Rules May Make Online Health Insurance Sales Simpler
Signing up for coverage on the health insurance marketplace should be easier for some people this fall because new federal rules will allow brokers and insurers to handle the entire enrollment process online, from soup to nuts. In theory, they then could return to the insurer or web broker to complete the enrollment process. "Facilitating the participation of brokers and getting web brokers involved is a good thing for the market," says Timothy Jost, an emeritus professor of health care law at Washington and Lee University School of Law in Virginia. On a broker's website, "consumers won't necessarily have the full range of options," says Elizabeth Hagan, associate director of coverage initiatives at Families USA, a consumer advocacy group. It also suggests that brokers not run ads or information about other insurance products in the marketplace plan selection area.One critic of AHCA, however, may seem a bit curious: private health insurance providers. "Medicaid health plans have demonstrated a track record of improving health care for Medicaid beneficiaries while ensuring that the federal government and state Medicaid programs receive the highest value for the dollars they spend on health care," the report concludes. How do public health care programs benefit private insurers? It can seem odd that health insurance companies would be so down on a bill that radically deregulates the market and allows them to charge more for weaker health plans. But beyond Kimmel and the public, politicians will also be graded by power brokers in the for-profit health care industry, whose priorities will be quite different.
collected by :Lucy William
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